INVNT GROUP® to launch bzar - Xperience Shopping™

KUALA LUMPUR, Sept 8 -- INVNT GROUP® will launch bzar - Xperience Shopping™, an ‘always on’ 24/7/365 global, immersive metaverse connecting brands, consumers, experiences, content, and creators through gamification.

Launching this November, bzar is a patent pending, disruptive, immersive, metaverse leveraging Epic Games’ Unreal Engine, the most powerful real-time 3D creation tool, and partnering with SURREAL Events, a leading developer of multiplayer virtual experiences in Unreal.

With multiplayer capabilities and gamified elements blended with virtual retail experiences or ‘brand worlds’, bzar offers brand safe environments, fosters brand love, and creates instantaneous transaction results. According to a statement, bzar, pioneered by Scott Cullather, Co-founder and Chief Executive Officer (CEO) of [INVNT GROUP] and Founder and CEO of bzar, will launch with a select group of brands that will debut their ‘brand worlds’ in the bzar metaverse.

“Today, consumers and brands demand experience and innovation. bzar reimagines retail and experiential spaces in unimaginable virtual worlds, that help power modern, world-class brands,” said Cullather.

Heavily rooted in entertainment, gaming, and celebrity brand sectors – allowing members to play and shop, providing an engaging shorthand between the influencer to consumer check out – bzar is a new paradigm for shareable, fun, and exciting shopping experiences. Members create custom avatars equipped to discover, play, try on, and shop exclusive digital and physical products. Along with the ability to attend interactive live performances with virtually anyone in the entire bzar metaverse.

More details at www.invntgroup.com.

-- BERNAMA