HERE Technologies To Enhance Safety Features In Mibro Kids Watch Phones

KUALA LUMPUR, Aug 20 (Bernama) -- HERE Technologies, a location data and technology platform, has been chosen by Mibro, an international smartwatch brand of ZhenShi Information Technology (Shenzhen) Co Ltd to enhance tracking and safety features in smartwatches for kids.

The new upcoming Mibro kids watch phones available in Europe, Middle East, and Africa (EMEA) and Southeast Asia are designed with a seven-system positioning feature that offers exceptional accuracy in tracking the location of children, including real-time view of a child's location and journey.

“Ensuring the safety of children is paramount in today's interconnected age. We are excited to partner with Mibro to enhance the safety and user experience of their kids watch phones.

“We are dedicated to supporting Mibro with location intelligence as they introduce newer smartwatch models for the international audience,” said HERE Technologies Director and Head of Business for Greater China, Sammie Xi in a statement.

Meanwhile, Zhenshi Information Technology Company Vice President, Ian Ying said: “By integrating HERE location services into our kids watch phones, we offer parents peace of mind knowing they can accurately track and communicate with their children.”

The positioning feature is powered by HERE Location Services, where Mibro utilises the HERE Network Positioning application programming interface (API) to retrieve the geo-location of the watch phone.

The HERE Reverse Geocoder API then translates these locations into precise addresses, which are then sent to parents via the Mibro Kids mobile app.

Through the app, parents are not only able to access the location of their children in real-time, they can also obtain historical location data of up to 90 days, even in challenging environments where traditional GPS signals may be limited.

To prioritise safety and privacy, HERE Technologies does not collect or sell any personal information related to children in which parents can choose to share data with the company, but all child-related data remains anonymous and is solely utilised to enhance location tracking services.

-- BERNAMA