HAINAN LI BROCADE FASHION SHOW GRABS ATTENTION AT CHINA INTERNATIONAL CONSUMER PRODUCTS EXPO

KUALA LUMPUR, Aug 3 (Bernama) -- A fashion show with the theme of “Li Brocade Weaving Mountains and Seas” held by Changjiang Li Autonomous County, Hainan, brought a refreshing experience to Chinese and foreign guests, according to Changjiang Converged Media Center.

According to a statement, the show – curated by the young designer brand INSULAiRE– was held on July 30 at the China International Consumer Products Expo 2022 in Hainan, China.

The brand was founded in Paris in 2017 and means ‘incidents of the island’ or ‘islanders’. INSULAiRE’s founder and designer Yang Zhikai was born and raised in Hainan.

He draws inspiration from traditional local culture and delivers it through a modern and international mindset.

He has integrated the traditional Li brocade with Hainanese elements such as Tanka culture and the ocean to design sophisticated stylish clothing that presents the distinctive traditional Li ethnic group’s cultural identity.

This show was not only held to inherit and protect the culture of the Li brocade, but also to promote their commercialisation and the development of all-season tourism in Changjiang.

In recent years, Hainan Changjiang has tapped local tourism and cultural resources, put forward the goal of building a first-class tourism destination in western Hainan, and vigorously cultivated sports, ecology, culture, rural tourism and other formats.

-- BERNAMA