Gupshup WhatsApp-based commerce solution enables business mobile storefronts

KUALA LUMPUR, Dec 21 -- Gupshup, the leader in conversational messaging, has announced the launch of a WhatsApp-based commerce solution enabling any business to create a digital ‘storefront’ on WhatsApp.

Businesses can enable conversational journeys across every stage of the buying process: pre-purchase, purchase, and post-purchase. Based on WhatsApp’s recently launched commerce capability, Gupshup can help a business manage the complete buying experience on WhatsApp.

With more than two billion active monthly users in 180 countries using WhatsApp, it is the ideal conversational commerce platform for businesses. This full-featured commerce solution also leverages Gupshup's recently launched 1-Click Bill Pay feature, which enables businesses to collect payments via WhatsApp and other messaging apps.

With Gupshup’s WhatsApp-based commerce solution, a business can create a product catalogue on WhatsApp, converse with customers via AI-powered chatbots for product discovery, guide them through checkout and payment, and support them 24/7 with chatbots and live agents.

Customers can also add preferred items to their carts on WhatsApp, interact with the businesses in real time, and make payment through Gupshup’s recently launched 1-Click Bill Pay link, all without leaving the chat window.

“As one of the earliest Solution Provider partners of WhatsApp, we have already helped thousands of businesses across the world go live on WhatsApp Business.

“Our knowledgeable sales and solutions teams, along with a network of global partners, help businesses accelerate their digital transformation,” explained Gupshup COO, Ravi Sundararajan in a statement.

“We are seeing strong demand for the new Commerce features, and the early results for businesses are promising. This is certainly going to revolutionise the way businesses conduct e-commerce.”

Gupshup is present in India, LATAM, South East Asia, Middle East, Eastern Europe, Africa and the United States.

For more information, visit www.gupshup.io.

-- BERNAMA