GARTNER MAGIC QUADRANT: TEALIUM LEADS THE WAY IN CUSTOMER DATA MANAGEMENT

KUALA LUMPUR, Feb 19 (Bernama) -- Tealium, the largest independent and most trusted customer data platform (CDP), was named a Leader in the first-ever Gartner Customer Data Platforms Magic Quadrant.

This industry recognition marks a major milestone for CDPs and the maturity of the space on a global scale, according to a statement.

According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow, and recognised Tealium as a Leader for its ability to execute and completeness of vision.

Tealium Chief Product Officer Bob Page said the company believes that this is a historic moment for the data sector, as Gartner acknowledges the maturity of the CDP space and its pivotal role in overall business success.

“Customer success is our North Star, and to be positioned as a Leader on the industry’s very first CDP Magic Quadrant is a true testament to Tealium’s commitment to product innovation and customer-first excellence since we first pioneered the space in 2013,” he said.

Tealium recently launched new solutions to help companies drive in-the-moment personalisation for their customers, including Tealium for artificial intelligence (AI), Tealium Moments, and Tealium’s Cloud Data Warehouse (CDW) Partner Ecosystem, in which fuel AI models with consented, filtered, and enriched data in real-time, allowing businesses to activate the most trusted experiences for their customers.

Additionally, Tealium differentiates against its competitors for its dynamic partner ecosystem, which includes over 1,300 turnkey connectors with the world’s most prominent media and technology experts, including Credera, a strategy, transformation, data, and technology consulting firm, and Ogilvy, one of the world’s largest advertising and communications firms.

Tealium was the first CDP to start with data collection and manages customer data throughout the entire journey. Serving more than 850 global enterprises with real-time-driven solutions, Tealium helps address industry-specific challenges and was one of the first companies to release a pharma and healthcare CDP solution that supports HIPAA-compliant initiatives.

A total of 18 CDP vendors were analysed for the report, in which Gartner undergoes rigorous analysis for its Magic Quadrant findings, including expert-led, practitioner-sourced, and data-driven research.

-- BERNAMA