eXp Realty Expands To Japan, Redefining Agent Opportunity In Asia

KUALA LUMPUR, July 28 (Bernama) -- eXp Realty, the world’s largest independent real estate brokerage and a core subsidiary of eXp World Holdings Inc, has officially expanded into Japan, marking its fourth international market launch this year following entries into Peru, Türkiye, and Ecuador.

In a statement, the company said the expansion into Japan is part of its broader strategy to strengthen its presence in the Asia Pacific region and support its goal of reaching 50,000 agents outside the United States by 2030.

“Agents in Japan have operated for years in a system that leaves little room for upside.

“We are bringing a platform that offers better economics, real ownership, and global leverage,” said eXp Realty Managing Director, International, Felix Bravo.

To mark the official launch, eXp will hold a live welcome event in Tokyo on Oct 2, where its leadership team is expected to outline the company’s model and vision for empowering real estate agents.

Meanwhile, Ken Tanaka, a veteran in Japan’s real estate sector, has been appointed as Country Leader to lead the new market. He brings decades of industry experience and aims to drive agent-centric growth through eXp’s cloud-based and flexible business model.

“The Japanese real estate brokerage industry has long been slow to move away from legacy models. eXp is a complete reset—a platform built for freedom, innovation, and growth,” said Tanaka.

Among the key features offered by eXp to Japanese agents are the absence of a physical office requirement, an attractive commission structure, global networking opportunities, and access to live training and mentorship through platforms such as eXp World and LearnWorlds.

-- BERNAMA