Branch unveils first-annual Mobile Growth Awards finalists

KUALA LUMPUR, Dec. 24 -- Branch, the leading cross-platform solution for linking and measurement, has announced the finalists for its first-annual Mobile Growth Awards.

The programme includes multiple award categories, namely Best Mobile Viral Campaign, Best Overall Growth Campaign, Best Phygital Experience, Best Digital Transformation, Best COVID Adaptation Campaign, Best COVID Retention Campaign, Best Onboarding Activation Campaign, and Best Mobile Innovation.

For Best Mobile Viral Campaign, among the finalists are Saurabh Gupta (Wynk Music Limited), Sam Levy (Hinge), and Shivgangi Gupta (Limeroad.com). Best Overall Growth Campaign finalists include John Ostrowski (Brainly) and Abhishek Khandelwal (Licious).

Best Phygital Experience finalists include Nicolai Schnack (Joe & The Juice), Sarha Arcand (Cadillac Fairview), and Siddarth Barman (Affle for PROTON), while among Best Digital Transformation finalists are Aik-Phong Ng (Fave) and Tyler Munson (Goldman Sachs).

Also named in Best COVID Adaptation Campaign are Brianna Severson (TodayTix) and Matt Hudson (Belk), while Best COVID Retention Campaign has named Mohit Poddar (Myntra Designs) and Rajesh Pantina (InMobi for Unilever Wall’s), among finalists.

Furthermore, Jeff Zakrzewski (Ritual) and Birk Jernstrom (Shopify) are among Best Onboarding Activation Campaign finalists, while Ratnesh Neema (Lenskart) and Rupanshi Guliani (Bobble AI) are among finalists in the Best Mobile Innovation category.

The Awards will be held on Jan 29, next year, according to a statement.

More details at https://mobilegrowth.org/awards.

-- BERNAMA