Banuba Expands Tint Virtual Makeup Try-on Platform With Revolutionary Skin Care Effect

KUALA LUMPUR, April 25 (Bernama) -- TINT by Banuba, a market-leading try-before-you-buy platform for beauty products, has expanded its feature set with virtual skin care products which are designed to be invisible when applied, and will show short- and long-term effects from using them.

Virtual Makeup TINT already has several unique features like automated seasonal colour analysis (detection of a user’s personal colour palette), personalised artificial intelligence (AI) makeup recommendations, the most realistic product colour representation, and the fastest cosmetics digitisation on the market (up to 48 hours for the entire collection).

Another major distinguishing feature gain from using skin care effect in TINT include unique product interaction opportunities that cannot be gained through pictures in print or digital catalogues; impressive visualisation of non-decorative products on each individual’s face; and personalised product recommendations based on their skin condition.

These new interactions let brands personalise their user experience and showcase non-decorative beauty products in a way never seen before, potentially, bringing more sales, raise website/app engagement, and increase average order value.

The new feature is founded on Banuba’s extensive experience in AI face segmentation and tracking, letting a built-in AI precisely locate facial features and show how blemishes, wrinkles and other skin issues disappear in a natural and organic way.

According to Banuba in a statement, it also uses image upscaling to counteract camera distortions, thus making non-decorative cosmetic support available even on low-end devices.

The algorithms behind it have been trained to work with people of all skin tones and reliably perform even in low-light conditions. This goes in line with the overall objective of TINT to be accessible to the widest range of users.

Skin care effect will become available to all the current and new TINT customers as soon as the feature passes its final testing stage.

-- BERNAMA