AI-Media Secures 5-Year Deal With CME To Enhance Accessibility In Central, Eastern Europe

KUALA LUMPUR, Dec 5 (Bernama) -- AI-Media, a global leader in artificial intelligence (AI)-driven live and recorded captioning and language technology, has announced a strategic five-year agreement with Central European Media Enterprises (CME), its first major deal in Central and Eastern European.

AI-Media will deliver live captioning services via its state-of-the-art LEXI solution, powered by its SDI encoder network, across CME’s six flagship television stations located in Croatia, Slovenia, Bulgaria, Romania, Czechia, and Slovakia.

Under this multi-year agreement, AI-Media will provide AI-generated live captions for each station, catering to CME’s goal of advancing accessibility and meeting its environmental, social, and governance (ESG) objectives.

AI-Media Vice President of International Sales, John Peck said CME’s commitment to accessibility is aligned with AI-Media’s vision.

“This partnership with CME is an exciting milestone, representing our first major broadcaster in Eastern Europe and results in millions of CME viewers receiving increased access to content via our LEXI captioning solution in six distinct languages.

“We look forward to supporting CME as they drive accessibility across Central and Eastern Europe,” he said in a statement.

Meanwhile, CME Head of Social Purpose and Sustainability, Hana de Goeij said: “Our research indicates that over 10 per cent of viewers in our markets have some form of hearing difficulty. By addressing the needs of people with impairments, CME ensures equal access to information and entertainment for all, regardless of ability.”

CME’s decision to implement live closed captioning is motivated by both strategic and legislative priorities. This move aims to establish a new standard for accessibility in regions with limited access to human captioning resources, furthering its broader mission of promoting inclusivity and reaching a larger audience.

AI-Media’s future-proofed products empower CME to expand its accessibility offerings, setting a new benchmark for inclusivity in broadcasting, making a lasting impact on millions of viewers across the region.

-- BERNAMA