NIQ USES SNOWFLAKE TO EXPAND DATA SHARING WITHIN CONNECT PLATFORM

KUALA LUMPUR, Sept 21 (Bernama) -- NIQ, the global leader in consumer intelligence, has announced the NIQ Connect platform capabilities have now expanded to use Snowflake Secure Data Sharing.

This capability marks a significant milestone for NIQ's Connect platform, empowering customers in 84 global markets with enhanced data-sharing capabilities and seamless real-time data access, thus eliminating processing and loading wait times, delivering unparalleled efficiency and agility in a complex consumer landscape.

“Innovation is our compass, and our commitment to reengineering the Connect platform has charted a new course. Our strategic investments have allowed us to unlock the power of modern data sharing capabilities, guiding our clients towards a brighter, data-driven future.

“This innovative data-sharing approach will provide Connect customers a competitive advantage today and be better prepared for the future,” said NIQ Chief Product Officer, Troy Treangen in a statement.

Meanwhile, Snowflake Global Head of Retail and Consumer Goods, Rosemary DeAragon said: “We are so excited to bring together the full power of the Snowflake Retail Data Cloud and the NIQ Connect platform, allowing global frictionless access to critical data through Snowflake data sharing.”

With integrated data assets of NIQ Connect, businesses can readily identify emerging trends, pinpoint performance gaps, and respond swiftly to growth opportunities whereby this collaboration is poised to unveil novel insights, leading to a deeper understanding of customers' behaviour and preferences.

Additional highlights of the NIQ’s Connect platform integration with Snowflake’s Retail Data Cloud include seamless data integration; secure data sharing; scalability and flexibility; enhanced artificial intelligence and machine learning capabilities; and data security and compliance.

NIQ is dedicated to fostering innovation and enabling organisations to thrive in a data-driven world. The collaboration between NIQ and Snowflake represents a transformative step in the world of data sharing and will shape the future of data analytics.

-- BERNAMA