JAMESTOWN: VNYE TO RETURN WITH IMMERSIVE NEW YEAR’S EVE EXPERIENCE

VNYE (Photo: Jamestown)

KUALA LUMPUR, Dec 17 (Bernama) -- The world’s biggest New Year’s Eve party is returning to the metaverse this year with the relaunch of VNYE, an immersive virtual experience set in the epicentre of New Year's Eve: Times Square.

Through the VNYE app and website, people from across the globe can explore the virtual world of Times Square, play games, and livestream New Year’s Eve celebrations in Times Square and worldwide.

Jamestown, the owner of One Times Square, which is the site of the New Year’s Eve Ball Drop Celebration, launched VNYE last year as a new way to celebrate New Year’s Eve amid the pandemic and cancellation of in-person celebrations.

In total, VNYE reached more than 3.7 million people worldwide in 2021, according to a statement.

“We created VNYE to amplify the New Year’s Eve experience and keep the world connected to Times Square when physical access was limited,” said President of Jamestown, Michael Phillips.

“In its second iteration, VNYE will both complement the return of in-person celebrations and serve as a destination in its own right—an immersive virtual world where people from across the globe can gather to celebrate the New Year.”

In the VNYE metaverse, users can create personalised avatars, explore the Times Square Plazas, collect confetti to earn points for additional avatar customisations, and visit the observation deck at One Times Square to view the virtual world of Times Square from above.

Starting Dec 31, users can choose from 11 live camera feeds in Times Square and seven EarthCam live streams of New Year’s Eve celebrations from around the globe, including in Rio de Janeiro, Brazil, and Budapest, Hungary.

At midnight on New Year’s Eve, users can ring in the new year in the Times Square metaverse with a virtual Ball Drop Celebration and fireworks show. The VNYE app will be available to download in app stores starting Dec 18, with livestreams starting Dec 31.

Jamestown is a global, design-focused real estate investment and management firm with a 38-year track record and mission to create places that inspire.

More details at www.jamestownlp.com.

-- BERNAMA