HERE-Cognizant Partnership To Provide Real-time Location Insights, Analytics

KUALA LUMPUR, March 1 (Bernama) -- HERE Technologies, the location data and technology platform, has collaborated with Cognizant to provide real-time location insights and analytics to Cognizant’s customers across the retail, ride-hailing, logistics, manufacturing and automotive sectors.

According to HERE in a statement, by leveraging location insights and analytics, businesses will be able to reach and serve their customers more accurately.

Through this partnership, Cognizant will use the HERE location platform’s robust data visualisation and exchange capabilities, including access to real-time traffic data, vehicle, weather, and detailed road attribute data to build spatial intelligent solutions for its customers.

HERE Technologies Head of Partner & Alliances, Asia Pacific, Sachin Thukral said location technology is at the heart of how consumers access services in a connected world today.

“We are excited for Cognizant to harness the rich and advanced location intelligence from HERE to build meaningful insights for their customers so they can make better informed business decisions that will benefit users.

“As strategic partners, we look forward to working closely with Cognizant to shape new experiences for their customers and the industry at large,” he said.

The partnership benefits organisations across various sectors by supporting their operations with new location-based insights on customers, pricing and surrounding competition.

Cognizant will also be using HERE Traffic and Places of Interest data to provide retail and banking businesses with accurate location-based insights on store outlets and bank branches.

Meanwhile, Cognizant Head of Netherlands, Saket Gulati said: “We need to have business intelligence that provides an edge in a highly competitive market. With HERE, we have found a partner to help our customers scale, innovate and to speed up their go-to-market.

“Combining HERE’s high precision location technology and advanced capabilities with Cognizant’s long-standing commitment to cutting-edge technology, agility, and resilience, we are confident to build a connected world together.”

-- BERNAMA