EPSILON NAMED A LEADER IN LOYALTY TECHNOLOGY SOLUTIONS REPORT BY INDEPENDENT RESEARCH FIRM
- news2u
- Mar 23, 2023
- 1 min read
- Epsilon Achieves Highest Score in Strategy Category, Highest Scores Possible in 15 Criteria Including Global and Local Support and Member Engagement Capabilities
- Latest Recognition Follows Epsilon’s Q2 2022 Inclusion as a Leader in the Customer Data Strategy and Activation Services Evaluation
DALLAS, March 21 (Bernama-BUSINESS WIRE) -- Epsilon, a global advertising and marketing technology company and part of Publicis Groupe today announced it has been named as a Leader in "The Forrester Wave™: Loyalty Technology Solutions, Q1 2023" by Forrester Research, Inc. Epsilon earned the top score in the Strategy category and the highest score possible in 15 evaluation criteria, including global and local support, data management and scale, member engagement measurement, promotions and offer management, program KPI measurement and marketer user experience.
Epsilon was evaluated on the loyalty capabilities of its end-to-end loyalty solution, Epsilon PeopleCloud Loyalty. The company was one of 12 loyalty solutions providers assessed on their current offering, strategy and market presence.
“Epsilon leads with feature rich technology and well-resourced supporting services,” noted the report. “Epsilon’s solutions aim to create a value exchange between brands and customers that generates lasting emotional connections. Its planned enhancements are well-aligned to those goals, including optimizing AI/ML for more personalized offers and recommendations and modularizing its loyalty solution to reduce functionality that overlaps with clients’ existing martech stacks.”
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