PUBMATIC UNVEILS HOLISTIC COMMERCE MEDIA OFFERING WITH THE LAUNCH OF CONVERT
IPG Mediabrands, Coles 360, dentsu, Lyft Media, MiQ, and Wallapop Leverage PubMatic Technology to Drive Onsite and Offsite Performance
NO-HEADQUARTERS/REDWOOD CITY, Calif., July 26 (Bernama-GLOBE NEWSWIRE) --PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced Convert, a unified self-service advertising platform for commerce media. Built on PubMatic's global cloud infrastructure, Convert is tailored for commerce media networks and their advertisers, enabling both onsite and offsite monetization, including sponsored listing ads and CTV. Convert helps commerce media networks leverage their valuable first-party data for audience extension at scale across the open internet.
Leading industry brands, retailers, and advertisers such as IPG Mediabrands, Coles 360, dentsu, Lyft Media, MiQ, and Wallapop have joined PubMatic as partners in the development and announcement of its commerce media platform.
The new offering is built for both traditional retailers as well as a wide variety of transaction-based businesses such as transportation or food delivery providers, travel companies, or any scaled Internet company that processes transactions.
According to GroupM, the global commerce media market is projected to surpass $140 billion by 2025. The emerging commerce media digital supply chain is rife with fragmentation, causing commerce media networks and their advertisers to rely on multiple technology layers that drive inefficiencies.
Convert empowers commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace. It brings together essential monetization and optimization capabilities across sponsored listings, CTV, video, and display ad formats. An unbiased, privacy-centric full-stack solution, Convert ensures transparency in fee and pricing structures along with automation and scalability for commerce media networks and advertisers.
The new platform complements PubMatic’s existing commerce media capabilities offered via Connect, the omnichannel addressability solution launched in 2022 that enables data access and control on the sell-side, closer to the consumer. The number of commerce companies leveraging Connect for audience extension continues to increase as they seek new, high-margin revenue streams to supplement their traditional business lines. In Q2 2023, PubMatic saw a 50% increase in the number of commerce customers year-over-year.
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