PAPA JOHNS LAUNCHES CROISSANT PIZZA WITH ARTISTIC KIDSUPER HOT BAG

Papa Johns Croissant Pizza takes the brand’s signature promise of Better Ingredients. Better Pizza. even further – delivering innovation, craftsmanship and quality through every crisp, buttery layer.

KUALA LUMPUR, June 12 (Bernama) -- Papa Johns is redefining pizza innovation with the global release of its latest culinary creation, the all-new Croissant Pizza, delivered in a custom-made hot bag to a select number of customers.

The Croissant Pizza indulgently pairs the delicate, flaky texture of a buttery croissant with the bold flavours of Papa Johns pizza, bringing the brand’s Better Ingredients. Better Pizza. promise to life through craft, quality and innovation.

"As a brand built on innovation, distinction and quality, we are always looking to global food culture for inspiration – and turning it into exciting new experiences that stand out.

“We conducted extensive research to understand what consumers wanted from our next global innovation. Croissant Pizza scored highly across all markets,” said Papa Johns Senior Vice President and Managing Director of International, Chris Lyn-Sue in a statement.

The Croissant Pizza will launch in nine global markets, starting in the United Arab Emirates (UAE). It delivers a crisp, light and layered bite through a buttery braided, gloriously flaky crust and can be customised with a variety of toppings.

To celebrate this unique mashup, Papa Johns has partnered with Colm Dillane, founder of fashion label KidSuper, to launch a limited-edition Papa Johns x KidSuper Hot Bag. Inspired by the Croissant Pizza's artisanal crust, the bag features design elements that echo the pastry’s layers and braided form, including a crescent-shaped zipper and woven strap.

The custom-made hot bag will make its official debut later this month during Paris Fashion Week Men's Spring/Summer 2026, as part of the KidSuper show, while also hitting runways, beaches and exhibitions in select markets.

The Croissant Pizza is available now across the UAE and will roll out to other markets including Korea, China, Chile, and Peru for a limited time. In select locations, customers who order the Croissant Pizza may receive it in the exclusive KidSuper hot bag – theirs to keep if it arrives at their door.

-- BERNAMA