Mary Kay Unveils AI Tool To Instantly Match Foundation Shades

KUALA LUMPUR, Aug 18 (Bernama) -- Mary Kay Inc, a global leader in direct selling and skin innovation, has launched its cutting-edge AI Foundation Finder, an intuitive technology designed to help consumers effortlessly find their foundation match.

A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence (AI) to scan a customer’s face on their mobile phone and provide personalised shade recommendations in just seconds. This AI tool also empowers Mary Kay independent beauty consultants to guide their customers in finding the right match directly from their phones.

“We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay Flawless Face portfolio.

“Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community,” said Mary Kay Chief Brand and Scientific Officer, Dr Lucy Gildea in a statement.

Meanwhile, the company’s Chief Information Officer, James Whatley said: “By leveraging an exclusive AI technology in the direct selling channel, we are able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable.

“Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world,” added Whatley.

What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones.

The technology captures the user's skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analysing the user’s skin tone and the corresponding red, green, and blue (RGB) values of the Mary Kay foundation products.

The AI Foundation Finder aligns with a rising demand for hyper-personalised, tech-enabled beauty solutions amid broader cultural and technological shifts, reflecting Mary Kay’s commitment to digital innovation, inclusivity, and empowering its beauty entrepreneurs worldwide.

-- BERNAMA