MALAYSIAN BRANDS STAND OUT AT 18TH WORLD BRANDING AWARDS IN LONDON

KUALA LUMPUR, Nov 27 (Bernama) -- The 18th edition of the World Branding Awards recognised the achievements of some of the world's top brands, crowning them as National, Regional, and Global Winners, including Malaysia’s Farm Fresh, Getha and Munchy's.

According to the World Branding Awards in a statement, other Malaysian winners included MR DIY, Rotiboy, Spritzer, Petronas, and Putrajaya Holdings.

World Branding Forum Chairman, Richard Rowles emphasised that winning this prestigious award, which heavily relies on consumer votes (70 per cent), demonstrates a brand’s ability to resonate with its audience and exceed customers' expectations.

“It is a badge of honour that signifies a brand's commitment to providing exceptional value, building trust, and creating lasting relationships,” he said.

With over 927 brands from 66 countries nominated as “Brand of the Year” title, less than 100 were selected as winners in the 2024-2025 World Branding Awards.

The prestigious award ceremony took place at the Tower of London, United Kingdom (UK), where over 80 guests worldwide gathered for the ceremony, hosted by renowned British television broadcaster, David Croft.

Among the Global winners who proved excellence and impeccable branding in their industry include Yakult (Japan), Lurpak (Denmark), Sennheiser (Germany), Spotify (Sweden), BYD (China), and Heinz (UK).

Meanwhile, other National tier winners include Airland (Hong Kong), Aurora (Thailand), Bank of Taiwan (Taiwan), Boots (United Kingdom), Flimty (Indonesia), GIG (Kuwait), Partners (Philippines), Sukiya (Japan), and TrueOnline (Thailand).

In the Regional tier, just 20 brands were awarded, including M-150 (Thailand), Tsui Wah (Hong Kong), and Nippon Rent-A-Car (Japan), based on their popularity across multiple countries.

Over 100,000 consumers participated in this year's nomination process, with only about five brands in each country winning, making the World Branding Award an exceptional accomplishment.

-- BERNAMA