LIAM CELEBRATES #LIAMGOLDENMOMENTS CAMPAIGN WINNERS WITH RM40,400 IN CASH PRIZES
82 weekly winners, top 5 most creative videos and top 3 most impactful videos shortlisted from 838 total entries
KUALA LUMPUR, Feb 18 (Bernama) -- The Life Insurance Association of Malaysia (LIAM) in collaboration with 16 member companies yesterday unveiled the eight grand prize winners of its #LIAMGoldenMoments Campaign, marking the culmination of LIAM 50th Anniversary celebrations. This charity-driven social media campaign invited Malaysians to share their personal stories of life’s golden moments through video submissions on Facebook, Instagram and TikTok, with participants competing for RM40,400 in cash prizes. The campaign’s highlight was the announcement of the Top 5 Most Creative Videos, and Top 3 Most Impactful Videos at the prize giving ceremony held at Azman Hashim Auditorium, AICB Building.
Honouring the Most Impactful Stories
Among the Top 3 Most Impactful Videos winners was Siti Aisyah binti Azhar, 28 a dedicated teacher from Sarawak. Her compelling video, shared via @ayesyadiary, showcased her mission to empower students in rural areas, earning her the RM5,000 grand prize in this category.
Another heartwarming entry came from Muhammad Syafiq bin Zainal, 33, a town planner, from Taiping Perak. His video documented his daughter Ameena’s Inspiring journey of overcoming Atrial Septal Defect (ASD), shared under @syafiqzenal. His touching story also earned him RM5,000.
Meanwhile, Muhammad Afiq Bin Mohd Nasri, 34, a graphic designer from Seremban, shared his determination to achieve a healthier lifestyle in his video, “Health is Wealth,” posted under @guafiq. His inspiring journey of weight loss and commitment to fitness won him RM5,000.
Recognising Creativity: Top 5 Most Creative Videos
The Top 5 Most Creative Videos, each receiving RM2,000, were:
· Mohd Nor Nazeri Bin Abd Razak, 37, a video editor from Kuala Lumpur (@mnnazerrazak) - "Golden Moments in Our Everyday Life,"
· Ariff Hakimi bin Chik (@baidurism), 27 a software engineer, from Bintulu, Sarawak - "Beautiful Journey with My Lovely Twins,"
· Norlela binti Mohd Yusoff (@norlelamy), 34, a corporate services manager, from Kuala Kangsar, Perak - "Hariz's Story,"
· Muhammad Faris Bin Md Rashid (@fzrul00), 29, from Sik, Kedah - "Saya Sayang Malaysia,"
· Siti Nurul Fathiyah Binti Hamim (@nurulkamaruddin92), 33, from Sik Kedah - "Anak Malaysia."
The videos, filled with passion, creativity, and inspiring messages, left a lasting impact on the audience, celebrating themes of unity, family bonding, and cherished moments with loved ones.
A Year of Meaningful Milestones for LIAM
Speaking at the event, LIAM President Raymond Lew described 2024 as an extraordinary year for the life insurance industry. “Our five decades of service, reflect a journey marked by community impact and industry transformation. This year, LIAM spearheaded initiatives that touched many lives, promoted financial literacy, enhanced community welfare and supported sustainability efforts.”
“One of the most impactful initiatives during the year was LIAM’s support for the National Cancer Society and the ROSE Foundation. Through the Leaving No One Behind - HPV Vaccination and Screening Programme, we are making a real impact in our fight against cancer - the 3rd most common cancer among women in Malaysia. Our RM3.65 million investment has provided 100,000 young girls with HPV vaccinations and 10,000 women getting screened, across Malaysia.”
In August 2024, LIAM launched the i-MULA 50 Starter Pack Insurance Fund, with a total allocation of RM5 Million. This programme was designed to introduce 100,000 first-time insurance buyers to the importance of life insurance by offering them RM50 subsidy for each qualifying life insurance policy. The insurance coverage under i- MULA 50 includes benefits for death, total and permanent disability (TPD), critical illness, medical expenses, and hospital income.
In November, at the Karnival Celik Kewangan in Sarawak, we took another big step to improve insurance access in underserved areas. LIAM allocated RM500,000 from the RM5 million fund exclusively for Sarawak, reaffirming our commitment to expanding financial protection for all Malaysians. Since the launch in August 2024, we have seen a fantastic response. Close to 41,000 policies have been sold, utilising over RM2 million of the fund.
#LIAMGoldenMoments: A campaign with a cause
Meanwhile, LIAM CEO, Mark O’Dell, highlighted that the #LIAMGoldenMoments campaign strengthened LIAM’s commitment to community well-being, partnering with five NGOs and Social Enterprises by contributing RM 100,000 to support their impactful work. They are the Association of Learning Disabilities District of Petaling, Selangor (GOLD), Suri Lifestyle, Persatuan Wanita & Ibu Tunggal (WITUS), Reef Check Malaysia, and The Asli Co./Ajar Society. These five organisations also showcased their unique products and services at the event.
Mark added, “The social media campaign which ran from June to November 2024, received 838 video submissions, reaching 6.2 million people, generating 16.6 million impressions, 1.6 million video views and 260,000 social media engagements. Moving forward, we will continue to engage with the community, prioritising social protection and well-being. Through #LIAMGoldenMoments, we connected with inspiring individuals, whose stories celebrate resilience, empowerment, and the essence of living life to the fullest.”
For more details on #LIAMGoldenMoments, please visit 50th.liam.org.my;
About LIAM
Formed in 1974, the Life Insurance Association of Malaysia (LIAM) is a trade association registered under the Societies Act 1966. LIAM has a total of 16 members, of which 14 are life insurance companies and 2 life reinsurance companies. LIAM’s objectives are to promote a progressive life insurance industry; to enhance public understanding and appreciation for life insurance; to upgrade the image and professionalism of the life insurance industry and to support the regulatory authorities in developing a strong industry.
SOURCE: Life Insurance Association of Malaysia (LIAM)
FOR MORE INFORMATION, PLEASE CONTACT:
Name: Puan Norizan Hassan
Head of Corporate Communications
Life Insurance Association of Malaysia
Tel: 603-2691 6168 / 6628 / 8068
Email: liaminfo@liam.org.my
Website: www.liam.org.my
Facebook: LIAM – Life Insurance Association of Malaysia
Instagram: @liamalaysia
--BERNAMA
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