KAO’S BIORÉ UV PARTNERS K-POP GROUP STRAY KIDS FOR GLOBAL SUNCARE CAMPAIGN

KUALA LUMPUR, Feb 13 (Bernama) -- Bioré UV, Japan’s top-selling suncare brand and a globally renowned name under Kao Corporation, has announced a global partnership with K-pop sensation Stray Kids for its latest campaign, “SUNLIGHT IS YOUR SPOTLIGHT.”.

According to a statement, this collaboration aims to encourage people to enjoy activities under the sun, empowered by high-performing, lightweight ultraviolet (UV) protection formulated for everyday use.

Set to kick off in April this year in more than 15 countries and regions, the campaign will showcase a dynamic blend of visuals and videos. A message from Stray Kids is already available ahead of the campaign launch.

Kao Corporation Vice President of Health Beauty Care - Asia (International) Business, Mitsutoshi Kamiya said the company is thrilled to welcome Stray Kids as the faces of its new suncare campaign.

"By emphasising the benefits of proper sun care, Bioré UV empowers individuals who are concerned about sun exposure to confidently enjoy the outdoors,” he said.

Stray Kids is recognised for their unique musical creativity and global influence, boasting an impressive 31 million followers on Instagram. This collaboration aims to inspire a global audience, expanding its reach beyond the Asian market to the United States (US) and United Kingdom (UK).

As a key brand in Kao’s Global Sharp Top Strategy, Bioré UV continues to lead in sun protection, offering high-value products while supporting Kao’s growth. The brand is committed to innovation and expanding its reach worldwide.

The campaign will feature Bioré UV’s range of lightweight sunscreens that provide durable UV protection and hydration, catering to diverse lifestyles and skin types.

This global campaign will roll out across Bioré UV’s official social media channels and select retail locations worldwide.

-- BERNAMA