FreedomPay-Visa Partnership To Offer Global Omnichannel Network Tokenisation

KUALA LUMPUR, June 23 (Bernama) -- FreedomPay, a global leader in Next Level Commerce, announced a partnership with Visa to integrate Visa’s network tokenisation capabilities within FreedomPay’s global identity and tokenisation framework.

“FreedomPay is trusted by the largest brands across hospitality, retail, F&B and more to provide repeatable and scalable next level solutions for security, data management and compliance, and to create a personalised and seamless customer journey around the globe.

“By partnering with Visa for network tokenisation, FreedomPay will provide merchants with more flexibility and geographic coverage, including in harder-to-access regions, when managing customer and card data,” said FreedomPay Chief Technology Officer, David Knowlton in a statement.

Meanwhile, Visa Senior Vice President, Head of Acquiring and Enablement, Bill Dobbins said: “With the growing number of connected devices, changing consumer behaviours and shifting privacy regulations, the benefits of utilising network tokens are many.

“Using the Visa Acceptance Platform, Visa has the scale and flexibility to seamlessly provision them for FreedomPay’s clients around the globe, helping to improve customer experience, improve authorisation rates and reduce fraud,” added Dobbins.

The true omnichannel global tokenisation product will provide network tokens across card brands, helping to keep merchants compliant with cross-border and in-region data and privacy regulations, while helping merchants qualify for lower interchange rates for certain Visa network tokenised transactions.

Network tokenisation will also help streamline the customer journey, providing a seamless experience across borders and merchant locations.

The new capabilities will be integrated into FreedomPay’s larger identity suite, offering a 360-degree view of the customer to the merchant, creating a more personalised checkout experience via data-driven loyalty and incentives.

-- BERNAMA