ESTABLISHING A MILLENIA-OLD CAMARADERIE ON SILK ROAD VIA FILM FESTIVAL

KUALA LUMPUR, Sept 27 (Bernama) -- The 10th Silk Road International Film Festival hosted by China Media Group, the People's Government of Fujian Province, and the People's Government of Shaanxi Province, was held from Sept 23 to 27 in Fuzhou.

Organised by the Fujian Provincial Film Bureau, the People's Government of Fuzhou City, and film channel CCTV-6, this film festival will focus on the "10th anniversary" element, in conjunction with its anniversary.

Themed "gathering the world's strength and telling the story of the Silk Road", this festival will put together a bridge of film exchange and cooperation along the Belt and Road, building an international cultural exchange platform, and telling the story of China and the Silk Road with film.

According to Xinhua Screen Media Co Ltd in a statement, promotional videos of the festival have successively appeared on outdoor screens at the Times Square, New York, Paris Oriental Center and in multiple domestic cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Fuzhou, since the opening day of the film festival.

The videos have been continuously broadcasted on high-frequency scrolling for a week, and showcased online through mainstream overseas social media platforms such as "Paris Oriental Center", "Discover Fujian", and "Discover Fuzhou", as well as new media accounts under Xinhua News Agency such as "XINHUA SCREEN".

The organisers also collaborated with China Telecom to create video ringtones for the promotional content of the film festival, telling the story of the Silk Road from multiple perspectives such as visual, voice, article and graphic, showing the style of Fuzhou.

-- BERNAMA