EGGDROP Makes A Sizzling Debut In The Philippines

KUALA LUMPUR, Jan 22 (Bernama) -- EGGDROP, Korea’s premium egg sandwich brand, has launched its first store in the Philippines at the iconic SM Mall of Asia in Manila.

The launch was met with great excitement, as customers flocked to try signature sandwiches such as the Chicken Club Sandwich, Avo Holic, and Mr. Egg, generating enthusiastic feedback and positive reviews.

In a statement, EGGDROP said the location in SM Mall of Asia, a bustling shopping destination, was chosen for its high traffic and diverse customer base.

EGGDROP Philippines head, Stuart Wong shared that the brand’s presence in the popular Korean drama Hospital Playlist inspired him to introduce EGGDROP to Filipino audiences.

“The joy of taking that first bite of an EGGDROP sandwich is unforgettable. We are thrilled to finally bring this perfect sandwich to Filipinos,” he said.

Meanwhile, its head of design and operations, Han Kyu-won highlighted that the Philippines' young population and rising middle class make it an ideal market as Korean pop culture continues to gain popularity.

“We have ensured that the iconic taste of EGGDROP is preserved by maintaining the highest standards, using local supply chains to guarantee freshness while supporting Filipino farmers,” said Han.

EGGDROP’s aesthetically pleasing sandwiches quickly gained traction on social media, with comments like “The best toast I’ve ever had!” and “One bite and I’m in heaven!”. The brand’s Instagram presence has fuelled interest and drawn more customers to the store.

The brand’s commitment to quality and local partnerships sets it apart. The brioche buns are crafted with EGGDROP’s Korean recipe, while organic eggs and other key ingredients are locally sourced to create a perfect blend of Korean and Filipino influences.

As a leader in the global K-food movement, EGGDROP plans to expand further across Asia, with a second store set to open in Bonifacio Global City by early 2025.

-- BERNAMA