XSOLLA WEB SHOP 2.0 OFFERING GAME DEVELOPERS TO HARNESS DIRECT-TO-CONSUMER SALES

KUALA LUMPUR, March 6 (Bernama) -- Video game commerce company, Xsolla has introduced its Web Shop 2.0, a leading solution for web purchases to power profitable direct-to-consumer sales for game developers.

In a statement, Xsolla said its focus on web monetisation began in 2021 and the company has launched over 210 Web Shops for leading mobile studios worldwide across multiple genres.

Drawing on this extensive experience, Xsolla has been building a new, innovative version of its flagship solution, Web Shop, designed to help mobile game developers construct direct-to-consumer monetisation strategies to increase revenue by motivating gamers to pay on the web.

“Xsolla Web Shop 2.0 is a testament to our commitment to evolving with the mobile gaming industry's needs. This innovation results from launching over 200 Web Shops, including 40 of the top 100 highest-grossing mobile games worldwide.

“Xsolla Web Shop is our strategic innovation to meet the evolving demands of the mobile gaming industry. By emphasising user-level personalisation and instant web shop launch, we enhance how developers engage with players and maximise their revenue,” said its President, David Stelzer.

With this release, Xsolla is unveiling the Instant Web Shop, a templatised online store fully functional to power web purchases in as little as 24 hours, in which this rapid deployment tool for starting immediate revenue collection improves user awareness of the advantages of making purchases on the web.

Xsolla Web Shop 2.0 features includes advanced LiveOps tools; personalisation and engagement; expert guidance and support; as well as improved user flow.

Through personalised offers, discount promotions, bonus promotions, loyalty programme, and reward system, developers can significantly increase player engagement and loyalty, in addition to receiving expert guidance in navigating the intricacies of web shop management from Xsolla.

-- BERNAMA