TVS MOTOR UNVEILS SIX NEW PRODUCTS IN LANDMARK EICMA DEBUT

_{TVS top leadership team posing with the global showcases at EICMA. From L to R: TVS M1-S, TVS X, TVS eFX three O, TVS RTX 300 and RTX 300 BTO, TVS Tangent RR Concept and RTR HyprStunt Concept.}

KUALA LUMPUR, Nov 6 (Bernama) -- TVS Motor Company (TVSM), a global leader in two- and three-wheeler manufacturing, made its debut at EICMA 2025, the world’s largest motorcycle exhibition, unveiling six new products across internal combustion engine (ICE) and electric powertrains.

The company also showcased advanced rider-assist gear, including augmented reality (AR)-based heads-up display helmets, a new range of accessories, and connected technologies designed to enhance the rider-machine experience, alongside its roadmap for European expansion.

TVSM Chairman, Sudarshan Venu in a statement said the company, built over 100 years, remains committed to customer satisfaction, quality and innovation.

“As TVSM debuts at EICMA, we underline our ambition to serve customers in Europe with passion and precision. With our existing portfolio, six new models, four centres of excellence in India, Singapore, Bologna and the United Kingdom, and a resurgent Norton, we are ready to write a new chapter,” he said.

TVSM’s showcase was headlined by the TVS RTX 300 adventure tourer, the TVS X born-electric scooter, the TVS M1-S electric maxi-scooter, the Tangent RR Concept supersport bike, the TVS eFX three O electric motorcycle, and the TVS RTR HyprStunt Concept urban sports model.

The company also presented the “new” Norton range, following a GBP200 million investment to revive the 127-year-old British brand. Norton’s latest lineup, built on design, dynamism and detail, is aimed at redefining premium motorcycling for a new generation. (GBP1 = RM5.46)

Among the products unveiled, the RTX 300 will be the first to launch in Europe in the first quarter of 2026, priced at 5,199 euros. The M1-S and TVS X electric scooters, designed by TVSM’s Singapore Centre of Excellence, will enter the European market by the end of 2026.

TVSM also unveiled augmented reality (AR)-enabled heads-up display helmets developed in partnership with Swiss start-up Aegis Rider. The device projects navigation data, hazard alerts and call notifications through AR technology, enhancing rider focus and safety.

Completing the display was TVSM’s broad product range, including the TVS Jupiter, NTORQ, Raider, iQube, RR 310 and RTR 310, as well as the Ronin roadster and new e-bicycles, accompanied by premium riding gear and lifestyle merchandise reflecting the brand’s racing heritage.

-- BERNAMA