TECHSMITH NEW RESEARCH REVEALS IMPORTANCE OF VIDEO USAGE AT WORK

KUALA LUMPUR, March 4 (Bernama) -- Since the start of the global pandemic, the need for informal training videos for everyday use has expanded.

A recent study conducted by TechSmith which surveyed office workers from six countries, reveals that videos are highly popular among employees, especially in the modern workplaces where information needs to be conveyed concisely and efficiently.

According to the study, the vast majority (83 per cent) of respondents said they preferred to consume informational content in video format - far ahead of text (43 per cent) and audio only (32 per cent).

Acquiring new skills or knowledge for professional purposes is the most frequently cited reason (25 per cent) for seeking instructional or informational videos, followed by gaining knowledge on a specific topic (23 per cent), according to a statement.

Nearly all (91 per cent) respondents to the study watch instructional or informational videos in a professional context at least once a month, and well over half (71 per cent) of them at least once a week.

The majority of respondents (56 per cent) cited informal training videos as the type of video most often used, followed closely by professionally-produced training videos (54 per cent).

The complete study is available at https://www.techsmith.com/visual-communication-research.html

-- BERNAMA