ZOOM LATEST PLATFORM INNOVATIONS TO IMPROVE TOTAL CUSTOMER EXPERIENCE

KUALA LUMPUR, April 14 (Bernama) -- At its second Work Transformation Summit, Zoom Video Communications Inc has unveiled its latest innovations in the Zoom platform to help businesses improve customer and employee experiences for the new ‘work anywhere’ workforce.

Also announced is Zoom IQ for Sales, a conversation intelligence solution for sales professionals, as well as new Zoom Events and Webinar functionalities such as backstage and Webinar session branding, are putting engagement at the centre of the experience and transforming how work, connect, and collaborate are carried out.

According to a statement, Zoom IQ for Sales is a conversation intelligence add-on for Zoom Meetings that turns customer interactions into meaningful and actionable insights, helping teams across marketing, sales, and competitive intelligence improve crucial interactions with customers.

Additional benefits include increasing seller productivity with automation for next steps and risk assessments, and quick search functionality; and, consolidating workstreams and provides an aggregated view into conversations and opportunities as it tightly integrated with Salesforce®, leading calendars, and Zoom Meetings.

Meanwhile, one of the most requested features for Zoom Events, the all-in-one platform that allows brands to create virtual and hybrid experiences, has been a gathering place for speakers before, during, and after a session.

To meet this need, Zoom is launching backstage, a new feature that allows panelists, speakers, and production crews to stay behind the scenes while viewing the live webinar feed, chatting with each other, answering attendees’ questions, and practising their presentations.

Zoom announced two more Zoom Webinar innovations, designed for anyone who wants to present information to a large online audience attending from anywhere in the world on any device, namely Webinar reactions and Webinar session branding.

Webinar reactions and session branding are available now, and Zoom Events backstage will be generally available in late April 2022. The Zoom Events’ session experience is also available now on Zoom Rooms, allowing hosts and attendees to join events from Zoom Rooms appliances.

-- BERNAMA