Wishcompany's Dear, Klairs wins 2021 Red Dot Design Award for Communication Design

KUALA LUMPUR, Sept 1 -- Dear, Klairs, a skincare brand under Wishcompany, won the 2021 Red Dot Design Award for Communication Design.

The Red Dot Awards is one of the world’s top three design competitions seeking to highlight creative and innovative brands annually.

According to a statement, this year, 7,800 designs from over 60 countries were submitted, with 50 global design experts on the panel of judges.

Dear, Klairs (Klairs), a cruelty-free and vegan-friendly skincare brand based in Seoul, won under the Communication Design category. Their project, A Moment, was a collaboration project with Seoul-based artisan, Yoon Yeo-Dong.

Inspired by the brand’s name, Dear Klairs, (dear meaning highly valued or precious), Yoon and the Klairs design team created a metal object that can be gifted to someone near and dear.

Dear, Klairs received high marks for collaborating with Yoon and promoting social values through the A Moment design project.

“We wanted to work with a local artisan and promote the value of local artists, especially during these hard times of the pandemic,” said Kim Min-hee, a representative of the design department at Klairs Skincare.

Klairs carries out donation projects for animal rights and environmental organisations, dedicated to promoting sustainability through their campaigns and projects.

Klairs products can be found at the Klairs official online mall, Wishtrend.com, Chicor stores nationwide, and online select shops 29mm and W Concept.

-- BERNAMA