VONAGE LEADER IN GARTNER MAGIC QUADRANT FOR CPAAS

KUALA LUMPUR, Sept 22 (Bernama) -- Vonage, a global leader in cloud communications and a part of Ericsson, has been recognised as a Leader in the Gartner Magic Quadrant for Communications Platform as a Service (CPaaS).

According to a statement, this recognition positions Vonage in the Leaders Quadrant for Ability to Execute and Completeness of Vision.

Vonage Chief Executive Officer and Senior Vice President, Head of Business Area Global Communications Platform for Ericsson, Rory Read said consumers now expect flexible, intelligent communication between them and the brands they engage with.

“The ability to communicate from anywhere, on any channel, is a key differentiator and represents the next level of communication between businesses and their customers, and that is what CPaaS - or Communications APIs - provides.

“Vonage’s CPaaS capabilities and strong developer resources enable businesses to embed communications into applications, systems and workflows so customers can engage with businesses on their terms, for deeper engagement and a better overall customer experience,” he said.

In this CPaaS Magic Quadrant, Gartner recognises vendors based on Completeness of Vision Evaluation Criteria which includes innovation, market understanding and a vertical/industry strategy.

Programmable components for the Vonage Communications Platform (VCP) such as Vonage AI Acceleration Suite, help improve business productivity, customer experiences and enhance customer engagement with a simplified approach to build new applications.

With Vonage AI Studio, VCP empowers developers and non-developers to communicate with customers across channels with artificial intelligence (AI) powered conversational workflows.

Vonage is one of only two vendors recognised in all three Magic Quadrant reports which are CPaaS; Unified Communications as a Service (UCaaS); and Contact Centre as a Service (CCaaS) in the cloud communications space.

-- BERNAMA