VONAGE CHOSEN BY MANULIFE SINGAPORE TO ENHANCE APAC CUSTOMER ENGAGEMENT

KUALA LUMPUR, June 8 (Bernama) -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been chosen by Manulife Singapore, a leading provider of insurance and financial planning solutions, to enhance customer engagement in the Asia Pacific region.

Manulife Singapore is using Vonage’s SMS API to deliver automated and timely notifications for one-time passwords (OTPs), policy notifications and promotional messages to its customers in the region, including Singapore, Vietnam, Malaysia, the Philippines, Hong Kong and China.

Vonage APIs enable businesses to easily build intelligent, intuitive customer experiences directly into their existing applications, systems and workflows, enabling communications across any channel and on any device for better customer engagement.

“Adopting digital solutions and personalised customer experiences has become critical to meeting changing customer expectations and strengthening brand loyalty. In fact, 71 per cent of Singaporean consumers were more likely to buy again from a brand that treated them like an individual. Sixty-six per cent only buy from brands that understand their preferences, such as communicating through their favourite channels,” said Sunny Rao, Senior Vice President, API Global Sales, Vonage in a statement.

“SMS remains a vital communication format in the Asia Pacific region, where mobile penetration continues to rise, with 1.8 billion subscribers expected by 2025. Vonage’s solutions can help businesses create seamless customer journeys through automated communications solutions. This ensures that businesses are engaging with customers on their preferred channel in a continuous and timely manner.”

As a Vonage API Services customer, Manulife Singapore’s developers also benefit from priority support via a designated support team contactable through all channels and access to an Enterprise Service Manager who can assist with on-boarding and ongoing project success.

The Vonage Communications Platform has more than one million registered developers and offers a full suite of programmable voice, video, messaging, and email services to forward-thinking businesses throughout the Asia-Pacific market and worldwide.

Vonage is headquartered in New Jersey, with offices in the United States, Europe and Asia.

For more information, visit www.vonage.com.

-- BERNAMA