Unveiled: Korea BRANDSTARS 2020 Representative Brands of Korean Wave

KUALA LUMPUR, Nov 9 -- Korea BRANDSTARS has selected the 2020 Representative Brands of Korean Wave by category for concurrent announcement in China and Korea.

The event to select and announce a list of brands that represent Korean Wave via major media outlets in China and Asia, is aimed at providing accurate information to consumers abroad about the brands that supply high product quality and excellent services.

The brands were selected in the categories that are of areas of interest among Hallyu, the Korean Wave, fans through media and consumer assessment followed by a final screening by experts.

As the brands to represent each industry, Samsung Electronics’ Samsung Galaxy, Hyundai Motors’ Genesis, LG Electronics’ OLED TV and TROMM, and Dong-A Pharm’s Bacchus were selected, according to a statement.

In the shopping, entertainment, game, and tourism and performance categories, The Shilla Duty Free, BTS, is winning popularity among fans worldwide, while NCSOFT’s Lineage 2M, Jeju Special Self-Governing Province, and Jeju Sky Water Show were selected respectively.

In the health care category, CheongKwanJang, which is Korea’s leading health functional food brand specialising in red ginseng, and FromBIO, a functional food company, were selected.

The most popular K-food brands were CJ CheilJedang’s Bibigo, Binggrae’s Banana Flavored Milk, Nongshim’s Chapaghetti, and Paris Baguette. Sinjeon Tteok-bokki and Buldak-bokkeum-myeon were also selected as brands representing spicy flavours.

In addition, for the K-fashion category, BLACKYAK, an outdoor brand, SPAO, a casual wear brand, and Gentle Monster, a sunglass brand, were also selected.

More details at http://brandstars.kr/

-- BERNAMA