Unruly-LG Electronics partnership offers smart TV inventory

KUALA LUMPUR, Nov 11 -- Video advertising platform, Unruly recently announced a global partnership with LG Electronics enabling global advertisers to access native smart TV ad placements through its supply-side platform, UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video in North America, the company can now provide brands with unique reach and uncluttered, highly viewable placements that drive action across all LG Smart TVs and video within the LG Channels app worldwide. According to Unruly research, almost half (42 per cent) of consumers spend ‘a lot more time’ watching connected TV (CTV) content since the pandemic began, and after viewing an ad, ad-supported CTV users are 52 per cent more likely to buy a product compared to linear TV viewers. Leveraging CTV’s spike in viewership and ability to drive positive consumer behaviours effectively, the partnership gives advertisers access to an engaged viewing audience, native banner and video placements that add value to the customer experience and customisable interactivity with contextual alignment that drive brand objectives. “We’re excited to partner with LG to grow its CTV advertising globally. During COVID-19 in particular, it’s more important than ever to help advertisers realise the true value of their ad inventory and maximise yield,” said Unruly Chief Strategy Officer, Ken Suh in a statement. Unruly’s premium supply side video advertising platform for CTV, online video and display, UnrulyX, is powered by 3,000 direct premium publisher relationships, along with access to the most popular CTV devices and platforms. For details visit https://unruly.co/ -- BERNAMA