‘THE COSMETICS & BEAUTY EXPO OSONG KOREA 2021’ KICKS OFF OCT 19

'The Cosmetics & Beauty Expo Osong Korea 2021,' hosted by Chungcheongbuk-do and Cheongju and organized by the Osong Bio Promotion Foundation, will take place from October 19th to 23rd on its official website and around the Osong station in Chungcheongbuk-do, South Korea. Under the theme of ‘K-beauty, from Osong in Chungcheongbuk-do to the World,’ the Business and Product Promotion Pavilions for Business to Business (B2B) will be open as ‘Online Exhibition,’ with ‘Offline Market Hall’ for Business to Consumer (B2C). Especially for B2C, online sales via NAVER Smartstore exhibitions and live commerce will also be conducted. Other various programs, such as ‘video export counseling services,’ ‘e-Conferences,’ and ‘online and offline events and experience’ will be provided. (Graphic: Business Wire)

KUALA LUMPUR, Oct 8 (Bernama) -- ‘The Cosmetics & Beauty Expo Osong Korea 2021’, hosted by Chungcheongbuk-do and Cheongju and organised by the Osong Bio Promotion Foundation, will take place from Oct 19 to 23 on the official website and around the Osong station in Chungcheongbuk-do, South Korea.

The Expo has been held since 2013 to foster the cosmetics and beauty industry, a strategic industry of the Chungcheongbuk-do Province, and to help small and medium-sized businesses make inroads into overseas markets, according to a statement.

This year, under the theme of ‘K-beauty, from Osong in Chungcheongbuk-do to the World’, the Business and Product Promotion Pavilions for Business to Business (B2B) will be open as ‘Online Exhibition’ with ‘Offline Market Hall’ for Business to Consumer (B2C).

The ‘Online Exhibition’, a promotion pavilion for enterprises and products focused on B2B, provides detailed information on participants and displayed products divided into each cosmetics category, running a product review team to offer user reviews.

The B2C-focused ‘Offline Market Hall’, which is set up at the Osong station, will sell displayed items at affordable prices, and a wide range of products will also be exhibited online through NAVER’s online marketplace Smartstore and live commerce.

In addition, the Expo provides a variety of programmes, such as ‘video export counselling services’, ‘e-Conferences’, and ‘online and offline events and experience’.

The ‘video export counselling services’, only available during the event last year, will be provided online for four weeks from Sept 27, this year.

Through ‘e-Conferences’, domestic and foreign cosmetics experts will give video lectures on the latest beauty information: ‘2021 production trend of cosmetics’, ‘policy changes to cosmetics in China’, and ‘beauty trend of global consumers’.

The official website is http://www.osongbeautyexpo.kr.

-- BERNAMA