TechTarget Archer Awards Honours Tech Marketing, Sales Leaders In APAC

KUALA LUMPUR, Sept 26 (Bernama) -- TechTarget Inc, the global leader in business-to-business (B2B) technology purchase intent data and marketing services, has recognised noteworthy technology marketing and sales leaders across Asia Pacific (APAC) with its 2023 Archer Awards.

According to a statement, each of the winners is fuelling highly successful marketing and sales initiatives leveraging real Prospect-Level Intent data.

TechTarget Chief Executive Officer, Michael Cotoia said Intent data is essential for the modern marketer and sales professional to focus their efforts on the right accounts and to influence all members of the buying team.

“This select group of organisations are taking the smart approach. The winners are using intent data to power a wide array of digital advertising, demand gen, content marketing and sales engagement programmes that are delivering a significant impact to their businesses,” he said.

The 2023 Archer Award APAC winners are CrowdStrike APJ (Digital Marketer of the Year); Cloudflare APJC (Digital Team of the Year); DocuSign APJ (Priority Engine Marketing Team of the Year); Okta APAC (Priority Engine Sales Team of the Year); Palo Alto Networks JAPAC (Best Demand Generation Program); and Hewlett Packard Enterprise APJ (Best Multimedia Program).

Currently in its fourth year, the Archer Awards which developed by TechTarget recognises achievements across North America, Europe and APAC.

By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and over 1,100 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs.

-- BERNAMA