TEALIUM’S CDP ENHANCES CX DELIVERY WITH SNOWFLAKE INTEGRATIONS

KUALA LUMPUR, May 17 (Bernama) -- Tealium announced it is one of the first customer data platforms (CDPs) to seamlessly connect to Snowflake’s Snowpipe Streaming application programming interface (API), offering industry-leading customer data collection and activation capabilities.

Tealium’s CDP, powered by Snowflake, streamlines the process of landing low latency customer behaviour data into the Snowflake Data Cloud to power analytics, artificial intelligence (AI), and customer-360 initiatives, allowing enterprises to better serve and engage their customers.

“At the heart of any customer experience (CX) strategy, is your data. CDPs and cloud data platforms are powerful catalysts for managing, analysing, and activating customer data successfully to achieve this. And although unique on their own, together, they become a powerful force.

“That is why Tealium and Snowflake are truly better together, providing a centralised consented data hub combining the benefits of historical data, real-time behaviour, and utmost flexibility,” said Tealium Chief Product Officer, Bob Page in a statement.

Meanwhile, Snowflake Head of Product Management, Marketing Data Cloud, Onil Gunawardana said: “Tealium's advanced CDP with consent management, integrated with Snowflake's Snowpipe API, provides enterprises with immediate access to cleansed, high-quality, first-party data.

“This seamless connectivity not only speeds up data ingestion for AI and improves customer experiences, but also ensures that data usage remains compliant within Snowflake's robust analytics environment, elevating customer data strategies with unmatched security and efficiency.”

Tealium’s integration with the Snowpipe Streaming API enables businesses to capture, process, analyse, and activate data efficiently, allowing organisations to unlock valuable insights, enhance personalisation, and make data-driven decisions, ultimately driving growth and customer satisfaction.

The integration leverages the power of a real-time CDP coupled with Snowflake’s elastic performance engine to drive customer data capabilities, including establish unified and actionable customer views to power real-time engagement; fuel and activate AI initiatives across the entire data infrastructure; as well as minimise wasted time on data wrangling for more strategic and higher-quality insights.

This powerful combination also equips teams with widened flexibility, allowing them to augment customer data with AI, fuelling models with clean and consented data, as the integration enforces enhanced data quality and governance, which supports successful AI implementation across the enterprise.

-- BERNAMA