SWEEGEN TREATS WITH FOOTPRINT EXPANSION INTO CHINA

SWEEGEN TREATS WITH FOOTPRINT EXPANSION INTO CHINA, FORMULATING PREMIUM LOW-CALORIE CONFECTIONERY CHOCOLATE

KUALA LUMPUR, Sept 17 (Bernama) -- As Asia-Pacific’s chocolate market diversifies and consumer tastes gravitate to sophistication, Sweegen has expanded its footprint into China by formulating premium low-calorie confectionery chocolate for the brand TeChoco.

“Sweegen has demonstrated the near-impossible task of formulating low-calorie great-tasting confectionery chocolate products with low to no sugar,” said SVP, Head of Global Innovation, Shari Mahon in a statement.

“Now, consumers can enjoy premium chocolates with high-quality and health-conscious ingredients without the guilt and negative health benefits from sugar.”

Formulating chocolate confectionery products is complex. In addition to innovating around interesting textures, desirable flavours, and attractive colours, the biggest challenge in formulating confectionery chocolate is bitterness.

TeChoco confectionery chocolate sales are skyrocketing at more than 2000 retail stores, both online and in brick-and-mortar shops, including powerhouse e-commerce giants TaoBao and DMall, and convenience stores Bianlifeng, and Japan’s Lawson for China.

Sweegen will establish an Asia-Pacific Innovation Studio in Singapore within the next 12 months, where brands can leverage local tastes and explore solutions to create delicious zero-sugar products.

Sweegen offers brands cost-effective and rapid innovation sugar reduction solutions. Its robust Taste Modulation portfolio is essential for helping to block bitterness and boost the perception of sweetness, among others.

More details at www.sweegen.com.

-- BERNAMA