SOPHI.IO FINALIST IN INMA 2022 GLOBAL MEDIA AWARDS FOR PRINT AUTOMATION

SOPHI.IO FINALIST IN INMA 2022 GLOBAL MEDIA AWARDS FOR PRINT AUTOMATION

KUALA LUMPUR, March 11 (Bernama) -- Sophi.io, The Globe and Mail’s AI-powered automation and optimisation platform, was announced this week as a finalist in the International News Media Association (INMA)’s 2022 Global Media Awards in the category of Best Innovation in Newsroom Transformation.

Partnering with Naviga, it automated print laydown for Agderposten, a regional daily newspaper that serves over 25,000 readers across Norway, and increased print efficiencies by 66 per cent, according to a statement.

“We’re grateful that Agderposten chose to work with Naviga and us. Their commitment to improving efficiency and embracing ground-breaking technology like Naviga Publisher powered by Sophi.io should inspire the entire media industry to look forward to a future where AI and automation helps everyone,” said Co-Founder at Sophi.io, Gordon Edall.

Naviga Publisher powered by Sophi.io is an artificial intelligence-powered system that emulates human decisions to produce newspaper pages that look like they were created with an understanding of the news of the day as well as high journalistic standards.

All editors need to do is roughly prioritise articles and hit the ‘Print My Newspaper’ button to generate an automated print laydown, without templates, in minutes. Handing over this labour-intensive task lets newsrooms focus on their real objective of finding and telling the next important story.

Sophi and Naviga, a large software technology provider for the global publishing industry, have been working with Agderposten for more than a year now and successes there have paved the way to bringing dozens of new titles from several major publishing houses on board this year.

Sophi provides cutting edge AI and ML technology that, along with Naviga Publisher, fully automates the end-to-end print production workflow.

The Global Media Awards received 854 entries from 252 news brands in 46 countries this year. The judges consist of 50 media experts from 24 countries focused across 20 categories, including news brands, media platforms, subscriptions, advertising, data and insights, product, and newsrooms.

The first place winners will be announced on June 9.

-- BERNAMA