SMARTSTREAM REBRANDS TO STRENGTHEN POSITION IN INTELLIGENT DATA SOLUTIONS

KUALA LUMPUR, Sept 25 (Bernama) -- Smartstream, a trusted data solutions provider for global financial institutions and enterprises, has announced its rebranding to reflect its position as a data solutions leader.

Smartstream in a statement said the rebranding is aligned with the company’s strategic goal to unlock the potential of its customers’ data and to drive smarter, faster outcomes for their operations.

“The timing of our rebrand is intentional, as it reflects a broader market shift where firms are unlocking new value from their data by combining human intelligence with the evolution of AI technologies.

“This is not only reshaping how businesses operate but also expanding the relevance and impact of our solutions within financial services and beyond,” said Smartstream Chief Executive Officer, Akber Jaffer.

With decades of deep domain expertise, Smartstream has consistently delivered robust data-centric solutions that set it apart from newer market entrants, in which the new brand reflects its vision to maintain its position and to accelerate future growth.

The goal is not only to reinforce the company’s leadership within core financial markets, but it also captures the attention of new sectors where its solutions, powered by artificial intelligence (AI) and machine learning, can unlock data-driven insights and deliver transformative value.

The move introduces a new bold identity for Smartstream, encompassing refreshed messaging, a redesigned website, a new domain, and an updated solution naming convention, whilst building on its strong industry reputation, backed by foundational IP and domain expertise.

A key element of the rebrand is the unified solution naming strategy, with each solution now carrying the ‘Smart’ prefix, bringing the portfolio together under one cohesive brand architecture which reinforces its commitment to smart, data-driven technologies while enhancing clarity and recognition across markets.

Smartstream redefines operations by unlocking trusted, intelligent data insights to help customers optimise workflows, reduce costs, meet regulatory demands, and stay ahead in a data-driven world.

-- BERNAMA