Smartly.io’s Innovation Hub To Turn Marketers' Ideas Into Ads With Intelligence

KUALA LUMPUR, June 20 (Bernama) -- Smartly.io, one of the world’s largest Software-as-a-Service (SaaS) digital advertising platforms, has launched Smartly.io AI Lab, an innovation hub which serves as a meeting point for artificial intelligence (AI) and marketing expertise.

This hub drives advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance.

“What Smartly.io AI Lab is building is already feeding the infrastructure that marketers, creators and even designers use, and increasing simplicity without sacrificing ideas and quality.

“The companies that seamlessly adopt generative AI into their platforms will be the early winners in a decades-long race. Smartly.io is poised to be among them,” said Smartly.io Chief Executive Officer, Laura Desmond in a statement.

Meanwhile, Head of Smartly.io AI Lab, Arto Tolonen said: “Our mission is to empower marketers to take ideas to ads with intelligence while maximising their return on investment.”

The Smartly.io AI Lab launch represents the company's commitment to empowering marketers to unlock greater value from their digital investments without sacrificing their brand governance.

By advancing the state-of-the-art in Generative AI and other AI areas, the company is poised to provide marketers with a significant advantage, simplifying creative scale while enabling agile campaigns and unified workflows across the evolving social and digital advertising landscape.

From scene generation that enhances a brand's product photos to image generation from scratch and video ad assembly and iteration, the Smartly.io AI Lab is equipping marketers with the tools to get to use cases faster and transform their creative quality and time to campaign.

-- BERNAMA