Shandong's ‘Confucius Culture & Tourism Envoy’ Program goes global

KUALA LUMPUR, Oct 14 -- The Shandong Provincial Department of Culture and Tourism will recruit 20,000 Confucius culture & tourism envoys from Chinese language learners and Chinese culture lovers worldwide. This is aimed at promoting the cultural and tourism-related brands such as ‘Make a Study Tour in Shandong’ and ‘Find China in Shandong’, according to a statement. To implement the ‘Confucius Culture & Tourism Envoy’ Program (the Program), the department has promoted Shandong cultural and tourism resources by editing and publishing HSK Leveled Readings (Level 1) - Shandong Chapter. In cooperation with ChinesePlus, the department has invited dozens of Chinese cultural experts and international education specialists on the Chinese language to compile HSK Leveled Readings (Level 1) - Shandong Chapter in six languages.

This makes Shandong China's first province to promote culture and tourism on the basis of the HSK Chinese proficiency test and locking the target populations of Chinese learners globally.

Information release and promotional activities are carried out by means of Chinese Bridge, the world's largest Chinese proficiency competition. As of this month, the promotional activities have been carried out in 10 countries and regions including Colombia, UK, France, Germany, Australia, Japan, Malaysia, the Philippines, Kazakhstan and Thailand.

Chinese language lovers worldwide may take part in the activity by logging on the official website of ‘Confucius Culture & Tourism Envoy’ or downloading the ‘Confucius Culture & Tourism Envoy’ APP, or logging on https://meetconfucius.sdta.com to directly take part in the online test.

-- BERNAMA