SENSEGEN-TAKASAGO COLLABORATION SPEARHEADS FRAGRANCE INNOVATION

KUALA LUMPUR, Jan 23 (Bernama) -- Sensegen, a pioneer in biotech-enabled fragrance solutions, announced a strategic collaboration with Takasago, a global leader in the flavour and fragrance industry, marking a significant leap forward in fragrance creation powered by biotechnology innovation.

Sensegen Vice President of Fragrance, Angélique Burke said the collaboration with Takasago stands as a shining example of creative synergy through biotechnology, a dynamic partnership poised to reenergise the field of fragrance ingredients.

“At Sensegen, we believe in the transformative power of collaboration, and this venture with Takasago signifies our commitment to pushing the boundaries of innovation and crafting a vibrant, eco-responsible future for olfactory experiences,” she said.

Meanwhile, Takasago Global Fragrance Division President, Paul Ireland said: “We are pleased about the dynamic collaboration with Sensegen, as it marks a pivotal moment in the fragrance industry. Takasago’s rich fragrance expertise, combined with Sensegen's innovative biotech solutions, heralds a new era for perfumery.”

According to a statement, Sensegen and Takasago are joining forces to yield a fusion of creativity and technical prowess, promising to redefine the landscape of olfactory experiences.

Sensegen has achieved a significant milestone by leading the way in biotech fragrance ingredient development, notably as the pioneering creator of a class of natural musk raw materials which underscores the importance of prioritising musk in pursuing sustainable and innovative fragrance solutions.

The collaboration showcases Sensegen's multidimensional capabilities, contributing novel materials and know-how in creating biotech-enabled fragrances, while also a testament to its commitment to work toward a better and clean future with a robust intellectual property position.

Coupled with innovation, it also provides cost-effective, scalable solutions to brands seeking a more natural profile and market share opportunities. Sensegen's dedication to making eco-friendly options economically viable underscores a mission to democratise sustainable fragrances, enabling a broader reach for businesses committed to environmental responsibility.

Sensegen's prowess extends beyond research and development (R&D) to effectively commercialise biotech-enabled fragrance solutions, the seamless integration of R&D excellence with commercial viability positions Sensegen as a competitive fragrance house.

-- BERNAMA