Sanrio Inks Sponsorship Agreements With Famed Skateboarders Momiji Nishiya, Yumeka Oda

KUALA LUMPUR, April 26 (Bernama) – Tokyo-headquartered Sanrio Company, Ltd (Sanrio) announced it has signed sponsorship agreements with Japanese female skateboarders Momiji Nishiya and Yumeka Oda, effective April 21.

According to Sanrio in a statement, through these agreements, the company hopes to support young athletes in their challenges and strengthen its corporate brand in North America and other global markets.

As part of the agreements, both athletes will use decks with Hello Kitty and Sanrio logo stickers to compete in various tournaments and competitions, starting with one of the world's most prestigious, premiere action sporting events, "X Games Chiba 2023" which will be held from May 12-14 in Chiba, Japan.

Nishiya was born on Aug 30, 2007, in Osaka, Japan and is the first gold medallist in the TOKYO 2020 Skateboard Women's Street event. At the same time, she became the youngest Japanese skater ever to win a gold medal at the age of 13 years, 10 months.

She started skateboarding at the age of six, influenced by her older brother, and within seven years of starting to compete, she joined the ranks of the world's top-class skaters.

With the motto of "smile and have fun until the end," she has won the world's most prestigious contests such as X Games and Dew Tour, and is also eager to create video parts on street skating.

Meanwhile, born on Oct 30, 2006, in Aichi Prefecture, Japan, Oda started skateboarding at the age of seven. In 2022, she represented Japan at the Pro Tour organised by World Skate.

She also won in Street League Skateboarding, the most prestigious competition in the world, and scored 9.4, which is the highest score for a single trick in women's history and the first time in women's skating history to score in the nine-point range.

The disappointment of missing out on TOKYO 2020 has propelled her to be one of the leading candidates of the next generation who are expected to achieve great things at the next Games.

-- BERNAMA