PUBMATIC EXPANDS PARTNERSHIP WITH IQIYI FOR PROGRAMMATIC TECHNOLOGY SOLUTIONS

KUALA LUMPUR, July 20 (Bernama) -- PubMatic, an independent technology company announced an expanded partnership with iQIYI International, an on-demand video streaming service, through the implementation of PubMatic’s OpenWrap over-the-top (OTT).

Through cutting-edge technology, iQIYI International delivers relevant and customised premium drama series, movies, variety shows and anime worldwide.

In a statement, PubMatic said after implementing OpenWrap OTT, iQIYI saw a six times increase in programmatic revenue.

“We have been supporting iQIYI for several years as they move increasingly into the programmatic space. “We are helping them lead as a growing global streaming platform while maximising revenue through unified programmatic auctions,” said PubMatic Senior Director, OpenWrap, John Martin.

Meanwhile, iQIYI Vice President International, Frankie Fu said: “We are thrilled with the results we have seen since implementing OpenWrap OTT. We have had an immediate uplift in both bid requests and overall programmatic revenue.

“The PubMatic team worked hand-in-hand with our Southeast Asia and China teams to identify the optimal monetisation setup for our platform, and get it implemented quickly and efficiently.”

OpenWrap OTT is PubMatic’s unified auction solution for OTT and connected TV (CTV) publishers, which offers publishers higher yield via aggregated demand and brand-safe private marketplaces and bespoke deals.

The solution also offers optimised ad pods and a TV-like experience that provide a better user experience, enhance engagement as well as increase revenue opportunities.

-- BERNAMA