Points, EVA Air soar into multi-year collaboration enhancing Infinity MileageLands programme

KUALA LUMPUR, Dec 16 -- Award-winning Taiwanese carrier, EVA Air, and global leader in loyalty commerce, Points, have entered into a new multi-year collaboration to introduce a series of member benefits that will increase customer engagement and generate additional ancillary revenue streams for the carrier via the Infinity MileageLands programme.

The partnership began Nov 11, with the introduction of Purchase Miles, which leverages Points’ Buy solution and enables customers to get to their rewards sooner by buying additional miles at a preferential rate.

According to a statement, a series of additional loyalty solutions designed to offer members even more utility and value when accruing miles will be introduced next year.

EVA Air is also leveraging Points’ industry-leading loyalty marketing expertise and data-driven insights to develop personalised campaigns to the Infinity MileageLands membership base which is expected to drive additional growth for the programme.

A further addition as part of the new partnership is EVA Mileage Mall, a market-leading, earning platform powered by Collinson Valuedynamx.

Customers can shop their favourite brands online and earn additional miles that are credited to their membership accounts via an integration with Points’ Loyalty Commerce Platform.

Chief Executive Officer of Points, Rob MacLean said: “We are extremely pleased to be partnering with EVA Air for the first time, and renewing our longstanding collaboration with Collinson, to help grow and enhance the overall value of the Infinity MileageLands programme.”

“By implementing our loyalty solutions, EVA Air can generate additional membership engagement opportunities together with establishing new revenue streams for the Infinity MileageLands programme.”

With this new collaboration, EVA joins close to 60 of the world’s most well known loyalty programmes who already leverage Points' best-in-class loyalty solutions.

-- BERNAMA