OKX REBRANDS REFLECTING DYNAMISM, CRYPTOCURRENCY ADOPTION ACCELERATION

KUALA LUMPUR, Jan 19 (Bernama) -- OKX, which recently became the second largest cryptocurrency exchange in the world by spot trading volume, has announced a company-wide rebrand that reflects the dynamism and accelerating adoption of cryptocurrency.

“OKX is moving beyond the standard centralised exchange model to give our customers an end-to-end cryptocurrency experience,” said Chief Executive Officer of OKX, Jay Hao in a statement.

“Our goal is to give customers the tools they need to easily and securely earn, transfer, and spend their wealth as they see fit, without intermediation from us.”

Founded in 2017 as a cryptocurrency trading service, OKX has since amassed over 20 million users and expanded its suite of digital asset investing products to include OKX Earn, a tool for earning passive crypto income; an NFT marketplace and decentralised application discovery hub; and most recently, MetaX, OKX's new decentralised mode that features a cross-chain dashboard and self-custody Web 3.0 wallet for storing digital assets, including NFTs.

This shift, as highlighted by the company’s name change from OKEx to OKX, reflects the platform’s growing number of wealth creation opportunities beyond the exchange, which investors use to trade hundreds of digital assets on spot, margin and derivatives markets.

As part of the move, OKX has declared its mission to be “to remove barriers to wealth creation by giving you access to everything our decentralised future holds.”

This underscores the platform’s ongoing evolution towards decentralisation, which includes giving investors the option to self-custody their digital assets.

Distinct from other centralised cryptocurrency exchanges, OKX is committed to gradually decreasing the company’s level of involvement in user activity, with the ultimate goal of shedding intermediation entirely.

-- BERNAMA