NS BLUESCOPE MALAYSIA'S ARCHITECTURAL AWARD SETS TO BOLSTER STEEL DESIGN SCENE

KUALA LUMPUR, July 9 (Bernama) -- NS BlueScope Malaysia Sdn Bhd is calling for entries to its inaugural BlueScope Steel Architectural Award in Malaysia (BSAA MY), to celebrate excellence and innovation across multiple applications of steel use in architecture and design.

According to a statement, the new award programme launched across online media and social media throughout Malaysia, while equivalent award programmes were also launched by NS BlueScope in other major ASEAN markets.

“Our objective with this new award programme is to set the industry benchmark for excellence in architectural steel use. We will do this by showcasing completed building projects that have harnessed BlueScope steel materials or solutions to create truly spectacular results.

“This way we can increase awareness of how innovative steel use can benefit architectural design while also giving a platform to the leading-edge projects Malaysia’s architectural sector is delivering,” said NS BlueScope Malaysia Vice President of Marketing, Ken Wong.

Themed “Beautiful Strength”, the award will highlight projects of class and beauty and shine a spotlight on innovation in creative steel architecture, encompassing five categories which are Industrial; Commercial; Residential; Institutional; and Lasting Beauty of COLORBOND Steel.

Three winners will be shortlisted for each category with a Gold, Silver and Bronze placing, whereby the projects selected as Gold Winners from BSAA MY will then advance to the next round to compete in the BlueScope Steel Architectural Award 2024 ASEAN.

They will join other Gold Winners from Indonesia, Thailand and Vietnam, to compete for the ultimate ASEAN awards at the regional level.

Having both national and regional award programmes tied together will encourage architects, designers and developers to better understand the versatility and innovation possible with steel and help foster closer bonds and appreciation of steel applications in neighbouring countries.

The panel of jurors will shortlist projects based on four main criteria, namely design excellence, community & humanity, innovation, and sustainability. The final of the inaugural BSAA MY will be held on Sept 20.

-- BERNAMA