NIQ’S LEADERSHIP APPOINTMENT SIGNIFIES DEDICATION IN CONSUMER PANEL SERVICES

KUALA LUMPUR, Dec 20 (Bernama) -- A pioneering force in consumer and market intelligence, NIQ has appointed Kris Ewing as the Global President of Consumer Panel Services (CPS) to accelerate growth, foster innovation, and deliver client-centric solutions.

Reporting directly to the company’s Chief Operating Officer, Tracey Massey, Ewing is tasked with steering the company's global expansion of Consumer Panel activities, according to NIQ in a statement.

With a keen focus on differentiated product offerings, cutting-edge technology, and a team of skilled shopper and consumer experts, Ewing's leadership aims to establish new industry standards.

“I am incredibly excited about the opportunity to lead in this dynamic landscape. Our commitment to evolving and enhancing our capabilities is paramount to serve our clients better and achieve our ambitious goals.

“I look forward to spearheading this journey of innovation and growth, ensuring that our strategies resonate with the ever-evolving needs of our clients and the industry,” said Ewing.

Ewing's elevation to the position of Global President of Consumer Panel Services is a testament to NIQ's commitment to elevating data-driven insights to unprecedented heights.

This leadership appointment underscores the company’s unwavering commitment to expanding consumer-sourced measurement across diverse channels and categories, reinforcing its pivotal role in fortifying the consumer-packaged goods (CPG) industry.

As NIQ marks its centennial milestone, this appointment signifies a dedication to propelling the Consumer Panel business into a new era where robust, data-driven insights are imperative for the success of the CPG industry.

NIQ is strategically prioritising the advancement of Consumer Panel Services across the organisation, initiating a series of key actions such as fostering greater clarity for clients; strengthening coverage, representation, and CPS data quality globally; providing enhanced support; and delivering more precise and reliable trend reads.

-- BERNAMA