NIQ, GFK COMPLETE STRATEGIC COMBINATION CREATING CONSUMER INTELLIGENCE FUTURE

KUALA LUMPUR, July 12 (Bernama) -- A consumer intelligence company, NielsenIQ (NIQ) and GfK SE (GfK) announced the successful completion of their strategic combination, culminating in forming the world's leading consumer intelligence company.

This transaction combines two industry leaders, consolidating their strengths and complementary capabilities to provide clients with an unmatched suite of comprehensive and innovative solutions.

Accessing the most complete and clear understanding of consumer buying behaviour, delivered through best-in-class technology platforms, will enable the world’s top retailers and brands to uncover new pathways to sustainable growth.

“We are incredibly excited as we combine the strengths of these two great companies to create the future of consumer intelligence.

“Most importantly, we are bringing together innovative industry experts and complementary cultures driven by integrity and the relentless pursuit of delivering the highest quality at all times,” said NIQ Chief Executive Officer (CEO), Jim Peck in a statement.

Meanwhile, GfK Interim CEO and Chief Financial Officer, Lars Nordmark said existing and future clients can trust that both companies with nearly 200 years of combined experience in the industry will provide an unrivalled view that empowers them to make critical decisions with confidence and drive their business forward.

The combined company unites complementary areas of expertise, fusing NIQ’s leading insights in fast-moving consumer goods and GfK’s deep understanding of consumer technology and durable goods.

The NIQ-GfK combination is the largest part of the company’s strategic efforts to deliver the Full View, the world’s most complete and clear view of consumer buying behaviour combined with unparalleled omnichannel coverage, data platforms and predictive analytics.

The executive leadership team for the company has been carefully selected from both NIQ and GfK with Peck leading the combined company, supported by the industry's most experienced, capable leadership team.

The combined company will maintain key operational footholds in Chicago (the United States), Nuremberg (Germany), and Geneva (Switzerland).

-- BERNAMA