NIELSENIQ STRENGTHENS GLOBAL RETAIL PRACTICE WITH RETAIL LAB LEADER DAWN E. NORVELL

KUALA LUMPUR, June 28 (Bernama) -- NielsenIQ has strengthened its leading global retail practice with the addition of Dawn E. Norvell as Global Head of the newly formed NielsenIQ Retail Lab.

In her new role, Norvell will lead a progressive team created to better identify retail client needs, design solutions, and enable retailers to use NielsenIQ's full suite of products to help drive their business. Norvell will build a sales and commercial management strategy designed to expand NielsenIQ's retail analytics focus and enable growth within the business unit.

“The NielsenIQ Retail Lab is an important part of our global retail strategy & company success, and Dawn’s industry-leading knowledge and background in the global marketplace gives a rare viewpoint of the current retail climate,” said David Johnson, Global President of Retail at NielsenIQ in a statement.

“Her extensive first-hand experience will enhance our broad range of go-to-market client offerings and add significant depth to our retail team. We are thrilled that NielsenIQ continues to attract the highest talent of innovative thinkers and visionary leaders.”

Norvell is a visionary business leader with a proven track record of success and extensive retail experience. Her expertise in consumer and manufacturer data analytics, bridging complex solutions to solve business problems and in profit and loss management and consumer-led business strategy will deliver strong, long-term business results.

“I look forward to driving strong business results by leading and developing a diverse team of innovative thinkers and talented professionals in the NielsenIQ Retail Lab,” she said.

Prior to joining NielsenIQ, Norvell spent more than 10 years at Walmart, where she served as both a senior merchant and a category marketer across food, consumables, and beauty. She has been recognised by various industry awards, including Walmart’s Merchandising Excellence Impact Award and Walmart’s Risk Thinking Award.

-- BERNAMA