MUNRO FOOTWEAR GROUP RUNS WITH BOOMI TO HASTEN E-COMMERCE AND TRANSFORMATION ROADMAP

KUALA LUMPUR, July 12 (Bernama) -- Boomi, the intelligent connectivity and automation leader, has announced that Munro Footwear Group (MFG) had created an integrated data foundation platform using the Boomi AtomSphere Platform to support its e-commerce transformation agenda.

Head of Business Development, Australia and New Zealand (A/NZ) at Boomi, Nathan Gower in a statement said: “Traditional retailers experienced a battering during COVID-19, with lockdowns in and out across the country, testing the business viability of those heavily relying on brick and mortar.

“By using Boomi to create a central nervous system for its systems and data, Munro Footwear Group overcame these hurdles and kept pace with the digital economy. From here it’s onward and upward for the company, with the integrated data foundation primed to drive intelligence and embed personalisation across the business.”

MFG, Australia’s largest privately-owned footwear company, offers an extensive portfolio of trusted brands such as Midas, Django and Juliette, Colorado and Diana Ferrari.

The company is ready for its next stage of growth — with an impressive retail and e-commerce network firmly established, MFG has identified the strategies and technologies required to deliver what will be a market-leading experience in footwear.

When COVID-19 hit and MFG was forced to temporarily close its stores, the company identified an urgent need to strengthen its existing online offering.

To accelerate the company’s digital roadmap, Keng Ng, chief technology officer (CTO) at MFG, prioritised building an intelligent digital back-end that would connect every facet of the business required to deliver a positive customer experience, and solve the historical disconnect between the footwear industry and e-commerce.

MFG selected Boomi’s low-code, cloud-native integration platform as a service (iPaaS) to integrate the systems that make up its brick-and-mortar and e-commerce operations. This enabled MFG to bridge its in-house retail application with its enterprise resource planning (ERP) and ordering systems, in less than a month.

MFG selected the Boomi platform for its versatility, development speed, and ease of use. With more than 200 integrations live, MFG now launches services faster, has resilient operations, and offers flexibility for new systems and applications in the business.

More details at http://www.boomi.com.

-- BERNAMA