MORE THAN MEETS THE EYE: WORLD'S FIRST TRANSFORMERS-THEMED RESTAURANT OPENS IN HONG KONG

(Photo: Business Wire)

KUALA LUMPUR, May 16 (Bernama) -- Transformers: The Ark, world's first Transformers-themed restaurant was opened on April 23, at Russell Street in Causeway Bay, Hong Kong.

Created by A La Carte Hong Kong Limited in collaboration with global branded entertainment leader Hasbro, the restaurant is designed based on the concept of The Ark, the large spaceship used by the Autobots in Transformers series.

According to A La Carte in a statement, it is the first restaurant in Hong Kong to integrate 3D media content that can be seen with the naked eye into physical architecture.

The façade features a striking three-dimensional spaceship engine at its entrance, along with huge LED screens with tailor-made 3D animation that immerses guests in the world of Transformers.

In addition, the spaceship engine generates stunning light and sound effects that sync with the 3D animation, giving the impression of the spaceship flying through space with realistic visual effects.

The Autobots invite humans to enjoy special cuisine from Cybertron on The Ark as a gesture of gratitude for humanity's help in finding the remaining Energon on Earth.

Each dish is carefully crafted by A La Carte’s chefs, food scientists and culinary experts, with the assistance of Bumblebee and Optimus Prime in the "Food Lab" located on the Upper Deck of the restaurant, as seen in the naked-eye 3D screens.

The orders are delivered to customers through virtual conveyor belts that run through the restaurant, allowing customers to fully immerse themselves in the visual feast brought by the Autobots.

Prime burgers and signature dishes include gourmet burger, Black Truffle Angus Burger; Crab Meat Avocado Burger, crafted with fresh crab meat mixed with homemade avocado sauce; Fried Chicken, made with premium hormone-free chickens; Blue Space (energy drink) and Konjac Oolong Tea.

The Ark features a Transformers merchandise store, the first official Transformers store in Hong Kong, offering a range of Transformers figures and lifestyle products. It will also release its own bespoke collectibles, such as limited-edition clothing and co-branded items.

-- BERNAMA